Another event for a good cause just came into my email today. This time around it is an initiative by MBO Cinemas and St. Johns Malaysia Ambulance, who recently announced the launch of a nationwide blood donation campaign. The campaign is set to take place in 23 (of 25) MBO locations around Malaysia, this September 27. At the same time, this campaign will be attempting to make it into the Malaysia Book of Records as the Biggest Nationwide Blood Donation Campaign by a Cinema Organization, by achieving 5000 blood donors in a single day.
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| MBO Cinemas and St Johns Ambulance Malaysia Launches Nationwide Blood Donation Campaign |
MBO’s Director of Marketing & Sales, Mr Cheah Chun Wai said: “As the cinema operator with the most diversified locations in Malaysia, we want to engage public at a nationwide scale to help remedy the blood shortage problem in Malaysia. MBO Cinemas brings fun and entertainment to the Malaysian public, but we are also passionate about doing our part to give back to the community”.
The National Blood Centre (NBC) and blood banks throughout the country are still facing shortage of blood donors, registering low number of turn-up among donors as the main reason.
“From a statement quoted by the Deputy Prime Minister, only 2.5% of Malaysians are blood donors, compared to international standards of 5% of a country’s population. We have to take proactive action if we want to truly remedy the blood shortage issue in Malaysia,” said Mr. Cheah.
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| At the launch |
He added, “Another problem we face is that most blood donation drives are conducted at the same key venues around the nation, which results in us not being able to reach out to new potential donors. With a nationwide initiative like this that targets multiple locations and demographics, I am confident that we will be able to reach our target of getting 5000 donors to participate.”
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| Facts on donating blood |
The MBO Blood Donation Campaign will take place in the following MBO outlets nationwide:
Klang Valley
# MBO Outlet
1 Brem Mall
2 Citta Mall
3 Galaxy Ampang Shopping Centre
4 Harbour Place
5 Kepong Village Mall
6 KL Festival City
7 Plaza SalakPark @ SPARK Desa Petaling
8 Space U8
9 Subang Parade
10 Viva Home
Out of Klang Valley
# MBO Outlet
11 Alor Setar Mall
12 Batu Pahat Mall
13 Era Square Mall, Seremban
14 Kluang Mall
15 KSL City
16 Landmark Central, Kulim
17 MBO Cinemas Teluk Intan
18 Melaka Mall Complex
19 Taiping Sentral Mall
20 The Spring Shopping Mall
21 U Mall, Skudai
22 Kompleks Terumtum, Kuantan
23 Heritage Mall, Kota Tinggi
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| Misconception On Blood Donation |
During the event day, MBO Cinemas will be giving out to each donor a free movie ticket & goodie bag with movie merchandises worth in total RM150,000 nationwide as a thank you token to donors for their support in replenishing the nation’s blood banks, as well as for being part of the Biggest National Blood Campaign by A Cinema Group. MBO Cinemas also donated RM 10,000 to the St. Johns Ambulance Malaysia, as a token of appreciation for their support and assistance in this nationwide blood campaign.
Those who wish to be participate this blood donation campaign should generally weigh over 50kgs, are aged between 18 and 60, with general good health and have not been on antibiotics 1 week prior to the donation date. For more information on blood donor eligibility, kindly visit www.mbocinemas.com/blooddonation . Let's do our part today!
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