If you think that Apple is resting in its laurel after the impressive launch of their latest smartphone variants last 9 September, you better think again because the tech giant is still not finished impressing you.
Fueled by ingenious marketing strategy coupled with attractive design and features, Apple has just proven some skeptics wrong by selling a lot more than what was initially expected. Figures for the final quarter of Apple's fiscal 2014 year are out and it saw 39.3 million iPhones sold, along with 12.3 million iPads and a very respectable 5.5 million Macs, with the fading iPod category bringing up the rear with 2.6 million sales.
It cannot be denied that iPhone's growth year-over-year is the most impressive stat here, and it’s easy to see why the device fared so well this quarter: this is the first partial quarter of iPhone 6 and 6 Plus availability, and by all accounts, including Apple’s own, this is the most successful iPhone launch of all time.
Analysts had expected iPhone sales of just about 38 million iPhones this year, and around 13 million iPad sales, with just under 5 million Macs moved and a paltry 2.3 million iPods. Last year, Apple sold 33.8 million iPhones, 14.08 million iPads, 4.57 million Macs and 3.5 million iPods during the same period.
This quarter’s results are further proof that Apple’s big business is still the iPhone, with the iPad fading back to a position more similar to the Mac, with consistent performance but far less growth potential compared to its still-growing smartphone sales. The new iPad Air 2 and iPad mini 3, and their sales performance, will be under scrutiny next quarter by those looking to ascertain the future of Apple’s tablet ambitions.
Overall, Apple’s iPhone revenue jumped from US$ 19.5 million last year, to US$ 23.7 million this year during the quarter, while revenue from iPad dipped slightly from US$ 6.2 million to US$ 5.4 million. Mac revenue climbed from US$ 5.6 million to US$ 6.6 million, however, making up for the ground lost by iPad.
Fueled by ingenious marketing strategy coupled with attractive design and features, Apple has just proven some skeptics wrong by selling a lot more than what was initially expected. Figures for the final quarter of Apple's fiscal 2014 year are out and it saw 39.3 million iPhones sold, along with 12.3 million iPads and a very respectable 5.5 million Macs, with the fading iPod category bringing up the rear with 2.6 million sales.
It cannot be denied that iPhone's growth year-over-year is the most impressive stat here, and it’s easy to see why the device fared so well this quarter: this is the first partial quarter of iPhone 6 and 6 Plus availability, and by all accounts, including Apple’s own, this is the most successful iPhone launch of all time.
Analysts had expected iPhone sales of just about 38 million iPhones this year, and around 13 million iPad sales, with just under 5 million Macs moved and a paltry 2.3 million iPods. Last year, Apple sold 33.8 million iPhones, 14.08 million iPads, 4.57 million Macs and 3.5 million iPods during the same period.
This quarter’s results are further proof that Apple’s big business is still the iPhone, with the iPad fading back to a position more similar to the Mac, with consistent performance but far less growth potential compared to its still-growing smartphone sales. The new iPad Air 2 and iPad mini 3, and their sales performance, will be under scrutiny next quarter by those looking to ascertain the future of Apple’s tablet ambitions.
Overall, Apple’s iPhone revenue jumped from US$ 19.5 million last year, to US$ 23.7 million this year during the quarter, while revenue from iPad dipped slightly from US$ 6.2 million to US$ 5.4 million. Mac revenue climbed from US$ 5.6 million to US$ 6.6 million, however, making up for the ground lost by iPad.
Comments
Post a Comment