The launch of iPhone 6 and iPhone Plus was successful in bringing in new clients that could help improve Apple’s financial standing. Twenty-four hours after they started accepting pre-orders, Apple reported that they have already received as many as 4 million orders.
However, everything was not nice and sunny a few days after the launch. Apple received several complaints asking the giant California-based tech company to take down the free U2 album from their music libraries since this was done without the user’s permission.
A week after giving away the album to most iTunes users, Apple has announced a way for customers to get rid of it. The company released instructions on how to delete the album from an iCloud account, complete with a giant "Remove Album" button.
Somewhere, a single tear is probably rolling down Bono's cheek after the rebuff.
Apple was initially optimistic giving away U2's first new album in five years, "Songs of Innocence," to 500 million iTunes customers for free. It was a clever way to get more people to sign up for iTunes, and Apple even produced a special ad to promote the collaboration.
Unfortunately, instead of just offering customers the option to download the album for free, Apple went ahead and gave it to them without asking. The album was dropped into the 500 million active iCloud accounts in 119 countries. The people who have their iTunes account set up to automatically download any purchases saw the files on their computers and mobile devices.
Many complained that the way the album was distributed was invasive. It also came off as tone-deaf, since it happened so soon after iCloud's security was scrutinized for its part in high-profile celebrity photo hacks.
Apple spent up to US$ 100 million on the U2 marketing campaign, according to The New York Times.
However, everything was not nice and sunny a few days after the launch. Apple received several complaints asking the giant California-based tech company to take down the free U2 album from their music libraries since this was done without the user’s permission.
A week after giving away the album to most iTunes users, Apple has announced a way for customers to get rid of it. The company released instructions on how to delete the album from an iCloud account, complete with a giant "Remove Album" button.
Somewhere, a single tear is probably rolling down Bono's cheek after the rebuff.
Apple was initially optimistic giving away U2's first new album in five years, "Songs of Innocence," to 500 million iTunes customers for free. It was a clever way to get more people to sign up for iTunes, and Apple even produced a special ad to promote the collaboration.
Unfortunately, instead of just offering customers the option to download the album for free, Apple went ahead and gave it to them without asking. The album was dropped into the 500 million active iCloud accounts in 119 countries. The people who have their iTunes account set up to automatically download any purchases saw the files on their computers and mobile devices.
Many complained that the way the album was distributed was invasive. It also came off as tone-deaf, since it happened so soon after iCloud's security was scrutinized for its part in high-profile celebrity photo hacks.
Apple spent up to US$ 100 million on the U2 marketing campaign, according to The New York Times.
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