An interesting email came into my inbox just this morning. If I can summarise up what 2014 is to me, I would say it's the year of the mobile apps, especially with everyone being on their mobile smartphones nearly all the time. Anyway just to share some info on WEAR, the arguably next big mobile app among trendy asians.
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| WEAR, Japan's No1 Fashion Mobile App Launched In Malaysia |
Apologies for the quality of the photos, but these were given in the email, and I haven't personally tested it out myself as of today. Watch out for my followup post soon. Anyhow, read on below.
Malaysian fashionistas will have plenty to be excited about this month as Start Today Co. Ltd., the owner and operator of Japan’s largest fashion e-commence portal, Zozotown is launching WEAR, arguably Asia’s hottest look book mobile application and fashion social community, here in Kuala Lumpur.
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| It's here! |
WEAR is Japan’s No.1 fashion mobile application ( for iOS and Android ) featuring daily trending looks by brands and fashionistas from all over the world. The mobile application has seen 3.2 million downloads since it was first introduced in October 2013. There are to-date 2.5 million active users in Asia and over 1 million trending looks shared. The app was launched in Singapore earlier this month.
“WEAR combines the best of all popular social media applications and activities such as photo sharing, journaling, hashtagging and e-commerce into one exciting smartphone app,” said Hidenori Fukushima, Manager, WEAR Global Business Development.
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The mobile application allows users to search for trending looks and the hottest styles of celebrities around the world; save photos of clothes they like; and upload and share their countless fashion selfies or pictures of styles they find attractive.
WEAR’s users are mostly young, social media-savvy style conscious individuals who are keen to document their personal style and daily outfits. It is also a useful tool for those looking for fashion inspiration.
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| Trendy fashionistas |
WEARISTAS are specially appointed brand ambassadors whose user profile attracts thousands of followers and appear in the trending tab. WEAR can be downloaded for free on Google Play and the App Store. The app has been successfully introduced and is growing exponentially in Taiwan, South Korea and Hong Kong.
In Japan, the monthly revenue generated through this app is US$1.2 million. In a month, the click-through rate is 15% which is higher than the usual 1% to 2% for e-commerce portals, hence WEAR can be an effective marketing tool for brands.
WEAR will be launched at an exclusive sundowner at Signature @The Roof, 1First Avenue, Bandar Utama on Sunday, October 19th, 2014. The app is the official digital partner of the inaugural Malaysia Fashion Week (MFW) 2014 show segments from 20-22nd October 2014, particularly for Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) and Malaysian Fashion Show (MFS).
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