Have your apps been turning red lately? If they have, then that app is supporting World AIDS Day 2014. From now until December 7, if you make a purchase (or in-app purchase) of a (RED) app, the proceed will go to the World AIDS Day fund.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
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| Image Credit: MacRumors |
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