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| This one is coming to back-up Nissan's race with Mitsubishi. |
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After record sales in September, the Japanese went back to its usual self, with 2.573 units sold last month, pulling the EV Share up again to 0,98% (Will we see this market end the year at 1%?).
Looking at the models ranking, the top two models had different performances, with the Leaf again #1 (Fourth in a row), with an average result (1.162 units), while the Mitsu Outlander PHEV only registered 538 units, considering the known production constraints of Mitsubishi, it looks that it is sacrificing its home market to benefit others abroad, and with the year end sales peak coming soon, it wouldn't be much of a surprise such decision.
The rest of the models are in cruise speed, with the big question mark being Tesla, how will consumers react to it?
Looking at the brands ranking, after a tight race throughout the year, Nissan (44%) has finally left Mitsubishi (38%) behind, and with the addition of the e-NV200 coming soon, things can only get better, in order to recover the Best Selling Manufacturer Title won in 2011 (Mitsubishi won it in 2009, 2010 and 2013, while Toyota had it in 2012).
| Pl | Japan | Oct. | 2014 | % | Pl '13 |
| 1 | Nissan Leaf | 1.162 | 12.039 | 44 | 1 |
| 2 | Mitsubishi Outlander PHEV | 538 | 8.898 | 32 | 2 |
| 3 | Toyota Prius Plug-In e) | 500 | 4.178 | 15 | 3 |
| 4 | Mitsubishi I-Miev | 102 | 859 | 3 | 4 |
| 5 | Mitsubishi Minicab Miev | 93 | 732 | 3 | 5 |
| 6 7 8 9 10 | BMW i3 e) Mitsub. Minicab Miev Truck Honda Accord Plug-In e) Tesla Model S e) BMW i8 e) | 100 18 5 50 5 | 615 133 102 92 6 | 2 0 0 0 0 | N/A 6 8 N/A N/A |
| TOTAL | 2.573 | 27.654 | 100 |
e) Estimate
Source:http://evn.blog.eonet.jp; http://www.samochodyelektryczne.org
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