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Leaf Endures Edition
Another average sales month in Norway, with 1.545 EV's sold, giving credit to those who say the this market has plateaued, with only 7 units above the same month last year, while December marked the fourth consecutive month that sales ended in 1.500-something, which raises the question: "Will it continue this way this year?" - Let's hope it isn't so.
Anyways, the EV Share ended at 13,92%, a fantastic improvement over 2013 (6%), but with sales flattening, don't expect another spectacular improvement on EV Share this year, with the 20% goal i hear, looking a bit too ambitious.
Anyways, the EV Share ended at 13,92%, a fantastic improvement over 2013 (6%), but with sales flattening, don't expect another spectacular improvement on EV Share this year, with the 20% goal i hear, looking a bit too ambitious.
Looking at December sales, the Leaf (353 units) seems to have found the antidote for the e-Golf (263) and it's now outrunning it with some ease, but there's a new (old) threat coming its way, Tesla is back on the game (266 sales, best since June), and just in time for winter to give Nissan's hatch a hard fight with its new AWD versions.
Looking elsewhere in the monthly ranking, we have Kia's first Top 5 appearance, #5 with 122 units outrunning for the first time the BMW i3 in the compact crossover-thingy race.
| Pl | Model | Sales | |
| 1 | 353 | ||
| 2 | Tesla Model S | 266 | |
| 3 | Volkswagen e-Golf | 263 | |
| 4 | Volkswagen e-Up! | 187 | |
| 5 | Kia Soul EV | 122 |
In the YTD ranking, the Fourth Place went for the BMW i3 (119 units, worst performance since January) by only 22 units, with the VW e-Golf almost outselling it in the last days.
Below the Top 6, the fight for #7 went for the Kia Soul EV jumping three positions, with the Renault Zoe also climbing one position to #8.
Two final mentions, the sudden sales burst of the Volvo V60 Plug-In (45 sales) and the solid landing of the Audi A3 e-Tron, 18 sales in the opening month for a PHEV here seems to indicate a promising career for the VAG product.
Let's look at the top individual performances:
#1 Nissan Leaf - Despite an early advantage from Tesla and the appearance of the Volkswagen e-Golf, the truth is that the Leaf resisted and arrived to December 31st as the Best Seller, even outselling its previous record of 4.604 units set the year before and reaching #3 in the General Ranking. It won't be easy to re-validate the title in 2015, but it wasn't also in 2014, so...
#2 Tesla Model S - In the first full year on the market, the Model S established itself as mainstream car (#5 in the General Ranking, best E-Segment car), despite his hefty price (Even Avis rents them!), with an earth-shattering record set in March (1.493 units!), the american car took the lead but then summer came and with it came a sales drought that unabled it to run along the Leaf's performance. 2015 will be also a strong year, thanks to the AWD versions, the question for the final quarter of the year will be if the Model X won't cannibalize it too much.
#3 Volkswagen e-Up! - In its first full year on the market, the VW city-car had a good performance, re-validating the EV A-Segment Best-Seller title, while securing an amazing 78% take on all Up! sales and winning the General A-Segment tile.
#4 BMW i3 - A globally positive first sales year for the german hot-hatch, #22 in the General Ranking, but sales have been softening lately, a mere glitch or is the most recent competition, both premium (A3 e-Tron, Merc B-Class) and others (Soul EV, Zoe), making a dent on the Bimmer sales?
#5 Volkswagen e-Golf - A lot was expected from this model, but the electric version of the popular VW somehow had a disappointing performance, failing to overcome the Leaf as the default EV. Nevertheless, it had a 21% take on global Golf sales, something not too shabby, considering that the German hatch is the Global Best-Seller of this market;
Looking at the manufacturers ranking, Volkswagen made its first Manufacturers Best-Seller Title, with 25%, outselling in the final months the previous owner, Nissan (24% Share). In a balanced ranking, in Third we have Tesla, with 20%, which had its performance hampered by the summer-production constraints.
| Pl | Norway | Dec. | YTD '14 | % | '13Pl |
| 1 | Nissan Leaf | 353 | 4.781 | 24 | 1 |
| 2 | Tesla Model S | 266 | 4.040 | 20 | 2 |
| 3 | Volkswagen e-Up! | 187 | 2.971 | 15 | 3 |
| 4 | BMW i3 | 119 | 2.040 | 10 | 13 |
| 5 | Volkswagen e-Golf | 263 | 2.018 | 10 | N/A |
| 6 | Mitsubishi Outlander PHEV | 56 | 1.512 | 8 | N/A |
| 7 | Kia Soul EV | 122 | 370 | 2 | N/A |
| 8 | Renault Zoe | 79 | 441 | 2 | N/A |
| 9 | Mitsubishi I-Miev | 15 | 413 | 2 | 4 |
| 10 11 | Citröen C-Zero Peugeot iOn | 1 16 | 371 309 | 2 2 | 9 10 |
| 12 | Peugeot Partner EV e) | 5 | 197 | 1 | 7 |
| 13 14 15 16 17 | Ford Focus Electric Volvo V60 Plug-In Nissan e-NV200 Citröen Berlingo EV e) Toyota Prius Plug-In | 45 | 169 92 67 65 37 | 1 0 0 0 0 | 11 5 N/AN/A 6 |
| 18 19 20 21 21 23 24 25 | Renault Twizy Renault Kangoo ZE BMW i8 Opel Ampera Audi A3 e-Tron Renault Fluence ZE Smart Fortwo ED Chevrolet Volt | 18 | 27 26 19 18 18 8 52 | 0 0 0 0 0 0 0 0 | 14 8 N/A 12 N/AN/A 16 N/A |
| TOTAL | 1.545 | 20.079 | 100 |
e) Estimate
Source: Best Selling Cars Blog, gronnbil.no; ofvas.no
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