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Star of the Month

The Missing Piece Edition

A record 12.913 plug-ins were sold in the US last month (120k YTD, also a new record), which is the is the best result ever by a single market, and much of this result should be credited to Tesla, thanks to the AWD models, it sold a record 3.500 units, the best result for a single model in the US and the best result anywhere for a BEV, as well as a return to the US monthly leadership, the first since April '13.

Despite Toyota and Ford dragging down the market,  both the Model S , together with the new EV Best Seller in the United States, the Nissan Leaf, were responsible for almost 7.000 of those 13k record.

A mention to the good results by Daimler, the veteran Smart Fortwo ED made a new personal best, with 351 sales (And over a third of Smart US sales), while the Merc B-Class ED (326 units), is slowly winning pace, the question many ask now is: "Will it be a real fighter to the BMW i3?". C'mon Daimler, give us some lovin'!

PlModelSales  
1
Tesla Model S e)
3.500
2Nissan Leaf3.102
3Chevrolet Volt1.490
4BMW i31.013
5Ford Fusion Energi789

In the YTD ranking, there were only two last minute switches at the bottom of the table, the VW e-Golf climbed one position to #20, while the Porsche Cayenne Plug-In escaped the last place on the ranking in the last days, relegating its hyper-sports-car brother 918 to the bottom of the chart.

Speaking of full year performances, the Nissan Leaf recovered the Best Seller title it had won in 2011 (With 9.674 units then, that result would put it in #6 on this years ranking) and established a new worldwide YTD record to beat: 30.200 units. The japanese hatch is more and more the golden standard when it comes to electric cars.

In Second we have the car that is still the most common plug-in in America, the Chevrolet Volt, leader in 2010, 2012 and 2013, this time it was way behind  (Some 12.000 units way behind) the leader, worst still is that it hasn't won a monthly Best Seller title in over a year (Since August '13, to be exact) and it has been losing sales since 2012 (23.461 then, 23.094 in '13, 18.805 now), the sooner the Second Generation Volt  arrives, the better.

The Model S by Tesla ended more or less with the same units of last year and with the same Bronze Medal, things were a bit bumpy this year for Tesla, with a weak summer season, but a strong year-end combined with a dismal second year half from the Prius Plug-In were enough to recover the Third Spot and even close in to the Number Two.

Looking at the manufacturers ranking, Nissan (25% Share) continued head and shoulders above the rest, with Ford in Second Place with 18% share and Chevrolet in Third (17%).

For 2015, a lot will depend on the 2nd Gen Volt and Tesla Model X launch timings, both will win many consumers and contribute extensively for the global outcome, regarding the existing models, the Leaf might see its share drop a little (It is a 2010 car, after all), while the Model S will have a strong beginning of the year (Maybe even an early leader), while the BMW i3 could win some Third spots over some months.

For a volume number to forecast in twelve months from now, i would go for 150.000 units.

PlUSADec.YTD%
1Nissan Leaf3.10230.20025
2Chevrolet Volt1.49018.80516
3Tesla Model S e)3.50017.30014
4Toyota Prius Plug-In49213.26411
5Ford Fusion Energi78911.55010
6Ford C-Max Energi6598.4337
7BMW i31.0136.0925
8Smart Fortwo ED3512.5942
9Ford Focus Electric531.9642
10Fiat 500e1151.7931
11Cadillac ELR1181.3101
12
13
14
15
Toyota RAV4 EV
Chevrolet Spark EV
Porsche Panamera PHEV
Mercedes B-Class ED
37
131
31
326
1.184
1.145
879
774
1
1
1
1
16
17
18
19
20
21
22
23
BMW i8
Honda Accord Plug-In
Honda Fit EV
Kia Soul EV
Volkswagen e-Golf
Mitsubishi I-Miev
Porsche Cayenne Plug-In
Porsche 918
158
63
32
110
237
12
55
39
555
449
405
359
357
196
100
96
0
0
0
0
0
0
0
0

TOTAL12.913119.804100




Source: insideevs.com
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