The Year of Goat is fast approaching, with Tiger beer bringing its Chinese New Year campaign closer to the hearts of their loyal consumers through on-ground activities, promising an exciting promotion with great prizes and events. One of its nationwide road show campaign was held at a local food court in Klang Valley last week or so. I was unable to make it for the event, but here's a short sharing on what transpired as well as an explanation on what the campaign is all about.
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| Tiger Beer Brings "Celebration of Golden Prosperity" To Its Loyal Consumers |
During the on-ground event, consumers who purchased 3 big bottles of Tiger Beer, Guinness, Heineken or Anchor were given a draw voucher for them to be in the running as one of the 15 winners. Rewards ranged from cash prizes to supplies of Tiger Beer, Guinness and gold plated Fu Lu Shou set that is worth up to RM1,000 each. Besides the exciting prizes, consumers were also entertained by a variety of song and dance performances to elevate the festive mood among them.
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| God of Prosperity handing out goodies |
Hans Essaadi, Managing Director of Guinness Anchor Berhad (GAB) said, “Our main objective this brand new lunar year is to give back to consumers who love our beer. To further enhance this auspicious time of year, we made great efforts to bring the “Celebration of Golden Prosperity” campaign to places where our loyal consumers enjoy our beers with their family and friends. Through this, we hope to share with them the prosperous spirit and good fortune of the festivity.”
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| Crowd entertained by song performances during Tiger Beer's "Celebration of Golden Prosperity" on-ground event |
These on-ground events will also be held at various outlets in Peninsular Malaysia such as Kuala Lumpur, Penang, Johor, Melaka, Negeri Sembilan, and Pahang at a pre-designated time to further reward their loyal consumers.
Throughout the promotional period of the “Celebration of Golden Prosperity” which is between 5th January 2015 and 28th February 2015, consumers who purchase any big bottles of Tiger Beer, Guinness, Heineken or Anchor may be in the running to win one of the 100 pure gold worth up to RM1mil or other exciting prizes such as 100,000 bottles of Tiger Radler and 800xRM388 filled angpow packets. That’s a total of RM2.2mil worth of prizes up for grabs upon answering a few questions correctly.
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| Crowd entertained by illusionist during Tiger Beer's "Celebration of Golden Prosperity" on-ground event |
100 consumers who get hold of the winning bottle cap liners will be invited to the finale event which will be held in Klang Valley where they will have an opportunity to crack open a golden egg to reveal if they have won one of 10x500g or 90x10g pure gold.
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| Crack open a golden egg |
Usher in the Year of Goat with GAB’s award-winning range of iconic brews and look forward to a “Celebration of Golden Prosperity”. For more information on this campaign, please visit www.gab.com.my. This promotion is open to non-Muslim Malaysians who are 18 years old and above.
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