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Audi is increasing the pace

First #1 for Audi

Some 2.000 EV's were sold last month in Germany, doubling sales YoY, with the EV Share slightly up to 0,61%.

Unlike the german general ranking, the local EV market is always full of surprises, with constant changes and unexpected surprises, making this one of the most antecipated markets on EVS, looking at last month ranking, another new model reached the leadership  (The Sixth in seven months), with the unstoppable Audi A3 e-Tron reaching for the first time the most desired place in the ranking, with a record 288 units.

Looking elsewhere, the Kia Soul EV also had another smashing result, selling a record 211 units and securing it the best position ever (#2). The VW e-Golf also registered a personal best, selling 189 units and joining the Monthly Top 5 for the first time since January.

PlModel
Sales  
1Audi A3 e-Tron288
2Volkswagen Golf GTE211
2Kia Soul EV211
4BMW i3194
5Volkswagen e-Golf189

The Golf GTE returned to the YTD leadership, but with a difference of only 29 units to the previous leader Outlander PHEV, anything can happen next month. The same can be said regarding Third place, with the current holder BMW i3 now being chased by the Audi A3 e-Tron, only 24 units behind.

A sign that PHEV's are the source of growth of plug-ins in Germany and changing the EV landscape, is the fact that this year the Top 4 best sellers are three PHEV's and one BEV / PHEV hybrid (BMW i3), contrasting with the three pure electrics of last year, with the only model repeating presence being the i3.

Below the top spots, the Kia Soul EV jumped again two positions to #6, while the Cayenne Plug-In (47 sales in July, new pb) climbed one position to #15.

On the other hand, the Nissan Leaf was down two positions to #8, while some of last year front-runners are down several positions regarding last year, with the Renault Zoe down six positions to #9, the VW e-Up! is down seven positions to #11 and the Fortwo ED is down eight(!) positions to #10. If Smart's car sales dive is expected because of the generation change, the VW needs desperatly a price cut, while the french is counting with the R240 version to start climbing positions (But why, oh why, don't they allow them to fast charge?!?)

Looking into the manufacturers ranking, the EV ranking it is starting to look like the general auto ranking in Germany, with Volkswagen in the lead (22% share), followed by BMW (13%), Mitsubishi (The outsider here, with 12% share) and Audi, with 10%.  

Mercedes is improving (5% share vs 2% last year), but it still has a long way to go to catch the other two premium sisters in the ranking.

PlGermanyJuly YTD'15%'14 Pl
1Volkswagen Golf GTE2111.3911213
2Mitsubishi Outlander PHEV1761.362125
3BMW i3 1941.183101
4Audi A3 e-Tron2881.1591010
5Tesla Model S13282876
6
Kia Soul EV
211739628
7
8
Volkswagen e-Golf
Nissan Leaf
189
23
722
679
6
 6
8
7
9Renault Zoe4655153
10Smart Fortwo ED5053552
 11 
12
13
14
15
16
17
18
19
20
20
22
23
24
25
26
27
28
29
30
31

Volkswagen e-Up!
Mercedes B-Class ED
BMW i8
Renault Twizy e)
Porsche Cayenne Plug-In
Volvo V60 Plug-In
Mercedes S500 Plug-In e)
Nissan e-NV200 / Evalia
Porsche Panamera Plug-In
Mercedes C350e e)
Volkswagen Passat GTE
Toyota Prius Plug-In
Audi Q7 e-Tron
Mitsubishi I-Miev
Porsche 918
BMW 2-Series A. T. PHEV
BMW X5 Plug-In
Opel Ampera
Ford Focus Electric
Peugeot iOn
Renault Fluence ZE

91
58
28
40
47
23
20
10
13
15
48
9
23
10
9
9
7
2




401
327
287
269
210
186
175
104
97
88
88
74
70
61
40
39
31
15
8
4
3

3
3
2
2
2
2
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0

4
16
11
9
19
12
20
21
14
N/A
N/A
15
N/A
N/A
25
N/A
N/A
18
26
23
31


TOTAL1.98211.726100




Source: kba.de

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