Apple made it official on 27 August after it invited journalists that they will have a major event on 9 September 2015, where it is expected to unveil new iPhones and potentially a new version of its Apple TV set-top box.
The email invitation includes a colorful Apple logo with the sentence "Hey Siri, give us a hint," referring to Apple's popular digital voice assistant.
It should be noted that the company traditionally announces its new iPhones in September. And this time, they are widely expected to unveil the iPhone 6S and the iPhone 6 Plus S. Typically, the company launches upgraded versions to existing phones under the "s" range.
Media reports have indicated that Apple is preparing for the largest initial production run for its next iPhones by the end of the year. The new variant of smartphones are also said to feature Force Touch technology, which can distinguish between a light tap and deep press.
Cross Research analyst Shannon Cross said she was also expecting a faster processor on iPhones.
"We assume that they may come out with a new iPad at the event as well," Cross added.
When users posed the question in the invitation to Siri on their iPhones, Siri threw back responses such as "You're cute when you're desperate for information" and "You'll have to wait until Sept. 9. I bet you were one of those kids who snuck downstairs to open presents early, weren't you?"
The event will be held at 10:00 A.M. PT in the Bill Graham Civic Auditorium in San Francisco, which can hold about 7,000 people.
According to BGR, Apple did not immediately respond to requests for more details on the event, but it comes at a particularly crucial time.
The company's stock has taken a thumping during a major Wall Street sell-off amid concerns over Apple's long-term business prospects, especially in China. Smartphone sales are saturated in the United States and Europe, and there is mounting evidence the same is happening in China, the world's biggest smartphone market.
As more people in China buy replacement phones, and competition intensifies with low-cost, Chinese smartphone makers, Apple and Samsung are under increasing pressure. Indeed, the smartphone market logged its slowest growth in two years, according to market researcher Gartner.
The email invitation includes a colorful Apple logo with the sentence "Hey Siri, give us a hint," referring to Apple's popular digital voice assistant.
It should be noted that the company traditionally announces its new iPhones in September. And this time, they are widely expected to unveil the iPhone 6S and the iPhone 6 Plus S. Typically, the company launches upgraded versions to existing phones under the "s" range.
Media reports have indicated that Apple is preparing for the largest initial production run for its next iPhones by the end of the year. The new variant of smartphones are also said to feature Force Touch technology, which can distinguish between a light tap and deep press.
Cross Research analyst Shannon Cross said she was also expecting a faster processor on iPhones.
"We assume that they may come out with a new iPad at the event as well," Cross added.
When users posed the question in the invitation to Siri on their iPhones, Siri threw back responses such as "You're cute when you're desperate for information" and "You'll have to wait until Sept. 9. I bet you were one of those kids who snuck downstairs to open presents early, weren't you?"
The event will be held at 10:00 A.M. PT in the Bill Graham Civic Auditorium in San Francisco, which can hold about 7,000 people.
According to BGR, Apple did not immediately respond to requests for more details on the event, but it comes at a particularly crucial time.
The company's stock has taken a thumping during a major Wall Street sell-off amid concerns over Apple's long-term business prospects, especially in China. Smartphone sales are saturated in the United States and Europe, and there is mounting evidence the same is happening in China, the world's biggest smartphone market.
As more people in China buy replacement phones, and competition intensifies with low-cost, Chinese smartphone makers, Apple and Samsung are under increasing pressure. Indeed, the smartphone market logged its slowest growth in two years, according to market researcher Gartner.
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