A company called 6S Marketing is doing a publicity stunt saying that they want the iPhone 6s to be called the iPhone 7 due to the similarity of their names. This obviously is a publicity stunt considering it's impossible to change marketing and packaging by now. 6S Marketing has put up several billboards, one in Times Square (pictured below). 6S Marketing seems to take the matter very seriously. They posted a letter on their website.
"See, our company name is 6S Marketing, but our clients, friends, and colleagues simply refer to us as good ol' "6S." It's a small name but a big part of our identity -- one we've been using since 2000, when we started this company in my tiny apartment. At that time, we didn't think that one of the biggest, and most well-respected, companies would use it to name a mobile device. (We were still using Motorola flip phones at the time, after all.)
The reason we chose the name "6S" is that it sound like "success" (get it?)."
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