There I was at the very beautiful Pullman Hotel in Putrajaya to attend the
Korean Apps Wave & Muhibbah Apps Talent Malaysia 2015 seminar last week. Top Korean mobile app professionals launched their apps in Malaysia as part of the regional Korean Apps Wave event series.
Attending the event for 2 days in a row, the first day was more of an introduction to the Korea and Malaysia app economy outlook, how it's marketed and developers preview of their apps while the second The 2nd day entails the visit from the Korean ambassador as well as MDec top guns to witness a signing of Memorandum of Understanding (MoU) between UbiNuri Inc., My Appszil Asia Sdn Bhd and Multimedia Development Corporation (MDeC) Sdn Bhd. in order to collaborate on the promotion and localization of Malaysian apps in Korea.
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| Korean Apps Wave & Muhibbah Apps Talent Malaysia 2015 @ Pullman Putrajaya |
Arriving at the venue, which is really serene and beautiful, I did not waste time and headed up to the conference area immediately. Lined up outside the hall were various booths showcasing all the apps created by these very skilful mobile app developers from Korea, as well as Malaysia. Yes, there were Malaysian apps showcased too at the conference.
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| App Marketing and Promotion in Korea by UbiNuri Representative |
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| The Korean mobile app developers sharing tips and their mobile apps which they developed |
Some notes I managed to take down during the talks by the UbiNuri representative:
Korea app economy outlook
- bipolarization of income of developers, rich getting rich, poor gets poorer
- 60% of app developers get less than 500 usd per month
- smartphone penetration – 83%
- android os 93%
- game survival rate – 14.8 weeks
- in-app purchase rate – 70%
- hard core games, increased possibility of game addiction
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| Students, Media, techies, and enthusiasts in attendance on Day 1 |
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| In deep concentration, listening to the speakers |
Malaysia App Economy Outlook - MDEC
- revenues generated 2011-2014 $3235650
- Malaysia is lacking in talent
- Hoping to reach at least 2500 talent. A lot of demand, not enough talents
Marketing and promotion in Korea
- global sales trend 40% increase 1Q 2014 to 1Q 2015
- 2015 growth
- successful marketing strategy involves inadvanced marketing (2-3wks before launch), on-sale marketing (game released) and follow up marketing.
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| MOIBA and UbiNuri representatives from Korea |
Talk by Dr francis Yap (Marketing Officer for MyAppszil (Asia) Sdn. Bhd)
- talked about Flappy Bird
- strategies for app marketing, shared the blueprint
- google AdMob, specially designed by Google to target mobile app
- Trialpay, reward people for your app
- Distribution channels,
- Global: google play, apple app store.
- Local: Telcos, MyAppzil, Appzil (localization and customization)
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| Pullman Hotel Resort in Putrajaya where the event is held |
A total of 10 Korean mobile apps were launched in Malaysia during the event last Wednesday, 9 Sept in Pullman Putrajaya Lakeside Hotel. This was an event sponsored by MOIBA, co-organized by Ubinuri Inc. and hosted by My Appszil Asia Sdn Bhd and supported by Multimedia Development Corporation (MDeC) Sdn Bhd.
MOIBA is an association that owns the largest members associated with the mobile industry of South Korea, including major companies such as SK Telecom, LGU +, KT, Samsung Electronics, and LG Electronics and other 370 companies in various related fields.
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| Day 2, a shot with some of the bloggers present: Kelly, Charmaine and Wendy |
Day 2 was similar to the first day, except it took on a more formal note. No more seminar speakers, more of a launch and press conference. The top mobile apps from Korea and Malaysia with presentations by each of the app developers were still done though, with the booths opened outside showcasing each app. The app developers shared on their success strategies and lessons they learnt in the process.
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| Mr Alfred Tan, CEO of MyAppsZil, The Ambassador of Korea to Malaysia H.E Cho Byung Jae 조병제, and Dato' Ng Wan Peng COO of MDeC |
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| Dropping by each booth to learn about the mobile app |
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| Each mobile app developer had a chance to showcase their app to The Ambassador of Korea to Malaysia H.E Cho Byung Jae 조병제 |
Memorandum of Understanding (MoU) was also signed between UbiNuri Inc., My Appszil Asia Sdn Bhd and Multimedia Development Corporation (MDeC) Sdn Bhd. in order to collaborate on the promotion and localization of Malaysian apps in Korea.
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| L-R: Mr Alfred Tan, CEO of MyAppsZil, En Wan Murdani Wan Mohamad, Ir, Director, Digital Enablement MDeC, HE Cho ByungJae, Ambassador of Korea to Malaysia, Dato' Ng Wan Peng COO of MDeC, and Mr Paul Noh, Ubi Nuri Inc. |
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| Congratulations on the collaboration! |
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| One group shot for the album |
Check out the lowdown on the apps featured at the Korean Apps Wave & Muhibbah Apps Talent Malaysia 2015 By MyAppszil:
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| Boto the Pink Dolphin (Android) |
An app perfect for my two kids to play with,
Boto the Pink Dolphin app is designed for kids to enhance child's creativity and talents developed by child education experts. This app has been localized and includes a ‘Malay’ version.
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| Good for the kids |
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| The app developer of BOTO explaining to us his app |
This education app is designed to foster creativity and talents of children through a game playing consisting of attracting characters and stories based on the curriculum developed by the talented youth education center at the KIM Research Institute, an expert agency for child creativity and a child education expert at the Child and Family Studies Department in the Seoul National University.
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| RE-VOLT Classic - 3D (Android) |
Indulge in the race in you with RE-VOLT Classic - 3D for Android. The legend of RC Racing game, “RE-VOLT Classic”, on Android! Race radio-controlled cars through the neighborhood and beyond in the classic arcade racer RE-VOLT! Fast paced, exciting driving, with explosive weapons and unique track designs deliver a larger than life racing experience like no other.
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| Invention Savers (Android) |
Aiming to nurture young creative minds and educate them on the principles of basic invention, this game is born. By venturing through the game land, the player can unconsciously develop an interest on invention and learn the history of popular inventions. Let's cultivate an inventor mindset in our kids shall we?
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| BridgeCall (Android and iOS) |
Make a regular call through your smartphone, and get it connected for FREE? BridgeCall is a free call service that lets you make calls without launching its app. It automatically connects to calls for ‘free’ between BridgeCall users using the phone's default calling app. More than 2 million users already use BridgeCall to make free calls to their loved ones
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| Damyeongi V1.0 Go Board Game (Android) |
Damyeongi V1.0 is a Go game app, put a large number of users with a number of powers in order. Go game is a brain game that must be concentrated to one hour without interruption. Exercise your brain with this game.
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| Reading Adventure (Android) |
Ah, another app for my kids. This should be fun, especially for really young kids to learn how to read interactively. Easy and fun English story readings are packed inside the app. Clear text and vibrant images bring the top quality contents that integrated with audio voices of professional natives. Reading and learning in English is now so much fun.
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| FAMY - Family Chat and location tracking app (Android and iOS) |
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| With the app developer of FAMY |
Keep your family members and valuables safe with
Famy and
Link.
Light, fast, and accurate location tracking application. Key features include Accurate Location Tracking, Storing History of Movement Paths, Group Location Sharing and Sending SOS message.
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| God Summoners (Android) |
Developed by Solideng, this is a RPG of turn method to play the mythological heroes and gods. Can be played by configuring the strategic team through the character attributes with easy and convenient automatic battle. For TV Play, you can play through a smart TV for Samsung apps after you have downloaded the “Godsummoners” App.
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| Happy Chicken Town (Android) |
Happy Chicken Town is a casual game that offers in-app purchases. In Happy Chicken Town, you and your friends can grow by helping each other. A capable ‘CEO’ must be able to decorate the restaurant and ensure customer satisfaction.
During the conference, it was nice to note some really nice mobile apps from our Malaysian app developers being showcased as well, like the iMalaysia Game, Mathmagician and more.
For more info about the organisers of Korean Apps Wave 2015 @ Muhibbah Apps Talent From Korean and Malaysia 2015 , do check out their links below:
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