Canada September 2015

Tesla Edition

Sales were down only 1% YoY in Canada, with September being the fourth consecutive month in the 600-something units, keeping the flat market trend of the last months.

The Model S continues to lead comfortably, tripling sales regarding the same period last year(!), while below it the Volt and Leaf continue to run for the runner-up position, this time it was Nissan's time to inch closer to the GM product, with both receiving reinforcements soon (Larger battery for the Leaf, 2nd Gen for the Volt), this will be a thrilling race to the end.

Looking at the rest of the YTD ranking, the Fourth Spot is being hardly fought between the Smart Fortwo ED and the BMW i3, this time with tiny two seater running ahead, but with only eight units behind them, anything can happen.

Pl	Canada	Sep.	YTD	%
1	Tesla Model S e)	200	1.489	33
2	Chevrolet Volt	126	868	19
3	Nissan Leaf	144	850	19
4	Smart Fortwo ED e)	35	262	6
5 6	BMW i3 e) Kia Soul EV e)	35 30	254 199	6 4
7	BMW i8 e)	15	150	3
8 9	Ford Fusion Energi e) Ford C-Max Energi e)	10 17	115 104	3 2
10	Misubishi I-Miev		93	2
11 12 13 13 15	Ford Focus Electric Cadillac ELR Porsche 918 Chevrolet Spark EV McLaren P1	1 1	31 25 17 17 2	1 1 0 0 0
	TOTAL	619	4.476	100

e) Estimate

Source: Greencarreports; Good Car Bad Car

Tesla vs The Others (Canada Edition)

As Elon Musk pointed out, the real competition of Tesla aren't other EV's, but the ICE best selling models, so let's look how the Model S stands in Canada (1):

Pl	Model	Jan - Aug.
1	Mercedes CLS / E-Class	2.069
2	Tesla Model S	1.289
3	BMW 5-Series	1.199
4	Audi A6	618
5	Cadillac CTS	479

  Looking at YTD numbers, the ranking positions show some differences regarding its southern neighbor, Tesla is closer to the leadership, not only it has surpassed the BMW 5-Series, but Mercedes needs the CLS and E-Class to be together in order to distance itself from the Model S, so the leadership for the american model is something that could reach in the near future. Bravo, Tesla!


(1) - Unlike in markets across the pond, the full-size car market in Canada is much more diversified, with Chevy Impalas, Malibus, Chrysler 300, Dodge Chargers, etc, all theoretical adversaries to the Model S, but Tesla's direct competition isn't there, so the Model S is only compared with cars with similar price and concept.