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Analyst: Samsung builds in five years no longer smartphones

Harsh words from the well-known tech analyst Ben Bajarin: The expert does not believe that Samsung will build smart phones in five years. The reason: a manufacturer of cheaper Android phones would run the Koreans sooner or later the rank.

Will there be no Galaxy S11 in 2020? At least not when the well-known analyst Ben Bajarin of tech Creative Strategies reserves right. The expert goes in a column assumes that Samsung will adopt within five years of the smartphone market. And that although the Koreans is the largest mobile phone manufacturer in the world to date. The background to this at first glance rather daring thesis Bajarin is the "Innovator's Dilemma".

Huawei and Samsung Xiaomi running far behind
The analyst thus refers to the fact that Samsung with its expensive premium smartphones like the Galaxy S6 or the Galaxy Note 5 can no longer retract sufficient profits. According to Bajarin one had in the Android world is now "good enough" mentality prevailed. Chinese manufacturers such as Huawei or Xiaomi would now dominate the market with their middle-class devices for 200 to 400 dollars, which offer enough for the majority of Android users performance and features. Samsung did so with its Galaxy S devices for $ 600 and more a difficult position.

The only salvation for Samsung were noisy Bajarin thus midrange smartphones with Android as the Galaxy A- or Galaxy On devices. In addition, the Koreans could with an increased focus on its own operating system Tizen might still turn things around. Bajarins explanation of why Apple is not affected by the "Innovator's Dilemma" is as simple as it is obvious: The iPhone-Group is the only provider of iOS devices and therefore has a valuable selling point. When Apple iOS would license them to third-party or even sell Android devices, the companies would threaten the same fate as Samsung.
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