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Facebook in Range: 6 billion snapchat views daily

Snapchat growing and growing: With six billion views daily closes the photo and video app slowly but surely on Facebook. Although the Messenger only on mobile devices is available, it is used daily by some 100 million people.

Snapchat one day nearly as many video hits such as Facebook. Since May 2015, the Messenger app has tripled its number of daily views. According to Financial Times snapchat is now six billion views a day. This brings the mobile-only service on in leaps and bounds compared to Facebook. The world's largest social network, published in the past week, a number of eight billion video views a day. This corresponds nevertheless still a doubling compared to April of this year.

Snapchat users seem particularly active
Even more impressive acts the number of daily snapchat views, considering that it is a limited on mobile devices App. Facebook Videos on the other hand can also be called via the browser on desktop PC or laptop. So snapchat comes through loud Business Insider on a daily user base of around 100 million - Facebook on the other hand has about one billion active users per day. The snapchat users appear therefore to put on the day a particularly active usage in the app.

Facebook vs. Snapchat: The battle for online video views
The number of daily video views is significant for both companies from marketing point of view. Videos are the increasingly important source of income - and the one who has the larger audience can complete the better advertising deals. However, the numbers of video views both services are not fully comparable with each other, because they obviously put on different scales. According to FT Facebook include a video as seen once it has been played for three seconds. Snapchat contrast provides promotional videos to customers probably already invoiced if they run a fraction of a second.

That advertising revenue are becoming increasingly important, also shows Snapchats brisk release of new filters and effects. Recently there have been for users of the app about various Peanuts animations, the desire to do next on the upcoming movie.
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