Hong Kong October 2015

Hong Kong and Tesla love affair doesn´t seem to end

Tesla and the Rest

The Hong Kong EV Market continues hot as hot cakes, with an EV Share of 2.53%, the fourth highest in the world, only behind Iceland, Netherlands and Norway, with the current 1.162 units sold this year simply obliterating previous records, as is the EV Share, up five-fold(!) regarding last years 0,46%...

There aren't official numbers, but Tesla has been an undeniable success, leaving the rest of the EV competitors in the dust, with the once promising BMW i3 registering only eight units last month, a far cry from the 30-something average of the first half of the year, but with 206 units to date (A 53% increase YoY), it is a success in its own way. 

In a van-friendly market, the e-NV200 is Third, while the Nissan Leaf might still remove the BMW i8 from #4 until year end.  

But back to Tesla, with the EV market pretty much all to itself, the american car can now focus on their real competitors, the E-Segment luxury sedans from Mercedes, BMW and Audi...

Right now, the Model S is Second, behind the Mercedes E-Class (98 sales in October, 948 YTD) and ahead of the BMW 5-Series (77/636), the prospects for the future will be that it will be hard to remove the E-Class from the leadership (Rich people do love their Mercs here, last month the S-Class sold 88 units!), but a comfortable second is most likely, which is a great sign for future acceptance of EV's in this market.

Pl	Hong Kong	Oct.	YTD	%	'14Pl
1 2	Tesla Model S e) BMW i3	80 8	830 206	71 18	1 2
3	Nissan e-NV200 / Evalia	3	59	5	N/A
4	BMW i8		39	3	7
5 6	Nissan Leaf Mitsubishi I-Miev	11	27 1	2 0	3 5
TOTAL		102	1.162	100

Source: BSCB

e) Estimate