Portugal October 2015

Has the Zoe finally reached its full potential?

  
Renault Zoe Excels Edition

EV Sales are rising in Portugal, something that is particularly visible in Lisbon's Metropolitan Area, with sales doubling regarding the same month last year, and with YTD sales now at 872 units (Will we reach 1.000 by year end?), the EV Share is steady at 0,57%, a significant departure from the 0,25% of last year.

Looking at the models ranking, the Mitsu Outlander PHEV stayed #1 in the YTD chart, but the surprise of the month belonged to another model...

The Renault Zoe sold a record 19 units, just the second time it reached the two digit area, collecting only its second Monthly Best Seller trophy ever (The first was in Dec. '14), an odd fact for a model that has been on sale for over two years, especially considering that Renault has the largest dealership network in Portugal and is the best selling automotive brand.

Does this mean Renault's sales force is finally willing to sell the Zoe?

As the song says: "Que sera, sera / Whatever will be, will be / The future's not ours to see / Que sera sera..."

In the manufacturers ranking, Mitsubishi (24% Share) is first, followed by Nissan (20%), Renault (19%, up 1%) and BMW (14%).

Pl	Portugal	Oct.	2015	%	Pl '14
1	Mitsu Outlander PHEV e)	10	205	24	4
2	Nissan Leaf	15	161	18	2
3 4	BMW i3 * Renault Zoe	16 19	116 81	13 9	1 5
5 6 7 7 9 10 11 12 13	Renault Twizy Peugeot iOn Toyota Prius Plug-In Volkswagen Golf GTE Renault Kangoo ZE Nissan e-NV200 / Evalia Tesla Model S Mercedes B-Class ED Audi A3 e-Tron	4 1	54 49 28 28 21 14 13 12 11	6 6 3 3 2 2 2 1 1	3 20 12 N/A 8 8 N/A N/A N/A
13 13 16 17 17 17 20 20 22 23 24 25 25	Volvo V60 Plug-In BMW i8 Porsche Cayenne Plug-In Volkswagen e-Up! Mercedes S500 Plug-In Volkswagen e-Golf Mitsubishi I-Miev Smart Fortwo ED Opel Ampera Porsche Panamera Plug-In Citroen C-Zero Citroen Berlingo EV Kia Soul EV	2 1 1	11 11 10 8 8 8 6 6 4 3 2 1 1	1 1 1 1 1 1 1 1 0 0 0 0 0	14 7 13 11 N/A 15 15 6 18 8 20 20 N/A
	TOTAL	69	872	100

Source: ACAP