Tesla in Ludicrous Mode
Last month, Tesla scored a historic 1.248 units!
Although comprehensible, considering the upcoming fiscal changes, it nonetheless impresses by the sheer volume in a small auto market like this one, probably setting a monthly record that will last for several years. Oh, and of course, this performance allowed the Model S to be the best selling car is Denmark in December, a first for an electric car and something that we won't see repeated in the next couple of years...
The total number for 2015 in the Danish EV market stands at 4.762 units, up an amazing 190%, with the EV Share shooting to 2,29%, more than doubling last year result of 0.88%.
But this sales-fever will have its flip side in 2016, with a massive sales hangover and symbolic numbers in the first months of the year.
In other news...The rest of the ranking kept their positions in December, with the exception of the Kia Soul EV, up to #12, thanks to a record...6 sales.
Speaking of records, a couple more models increased their personal bests last month, like the Renault Twizy (9 units), Mercedes B-Class ED (16) and VW e-Golf (17).
Regarding the manufacturers ranking, Tesla ended miles away from everyone else, with 57% share, while last year winner, Nissan, ended in Second, with 15% share, followed by BMW (14%), in Third.
In the BEV / PHEV breakdown, PHEV's are a small minority here, with only 3% share, but last year they had only 1%...Expect a revolution in this regard this year, as BEV's wont have the fiscal advantages they had before.
A final mention to Fuel Cell Vehicle sales, this is becoming one of the most important markets for this technology, with 13 units sold in December, 11 of them being Hyundai's, while the remaining 2 were Toyota Mirai. All in all, 30 FCEV's were registered in 2015, with 25 being Hyundai and 5 Toyota, as for market share for Fuel Cells, we are at 0.01%...
Looking into 2016, basically it's Year Zero all over again, the fiscal changes will push back sales in a big way, while also blurring lines for the Best Seller trophies. My guess will be that PHEV's will jump to the first spots, with the Mitsu Outlander PHEV as a strong candidate to #1, followed closely by a group of German plug-in hybrid models. As for total numbers, i would go with some 1.5k units by the end of 2016.
| Pl | Denmark | Dec. | YTD | % | '14 Pl |
| 1 | Tesla Model S | 1.248 | 2.736 | 57 | 2 |
| 2 | BMW i3 * | 92 | 645 | 14 | 5 |
| 3 | Nissan e-NV200 / Evalia ** | 87 | 470 | 10 | 6 |
| 4 | Renault Zoe | 44 | 330 | 7 | 4 |
| 5 | Nissan Leaf | 106 | 224 | 5 | 1 |
| 6 | Volkswagen e-Golf | 17 | 92 | 2 | 9 |
| 7 8 9 | Mercedes C350e e) Volkwagen e-Up! Mercedes B-Class ED | 20 2 16 | 80 54 40 | 2 1 1 | N/A 3 12 |
| 10 11 12 13 14 | Mitsubishi Outlander PHEV Renault Twizy Kia Soul EV Mercedes S500e Citröen Berlingo EV | 1 9 6 1 | 30 23 10 9 6 | 1 0 0 0 0 | 8 7 N/A N/A 16 |
| 14 16 17 17 | Renault Kangoo ZE BMW i8 Mitsubishi I-Miev Peugeot Partner EV | 2 | 6 4 1 1 | 0 0 0 0 | 14 17 N/A 17 |
| TOTAL | 1.652 | 4.762 | 100 |
Source: www.bilimp.dk
* - 31 Bev + 61 Rex
** - 26 pass + 61 lcv
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