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Another easy win for the Leaf

Diversification Edition

Finally a significant growth trend in the Irish EV market, with sales up 128% to 588 units, with the EV Share rising to 0.47%, up from the 0.27% of last year and the 0.08% of 2013, the Irish EV market is now firmly living up to expectations, will we see it reach 1% share next year?

For the fith time in a row the Nissan Leaf was crowned the best selling plug-in, this time with a record 405 units sold, way ahead of the competition, while the rest of the podium repeated last year positions, with the Mitsubishi Outlander PHEV (40 sales now vs 25 in '14) in Second and the hot-hatch BMW i3 in Third (35 vs 16).

The important fact to retain from 2015 was the diversification of the market, now with 16 models available, one can say that almost every segment is covered, from the new models arriving, the most striking was the BMW X5 40e PHEV, that despite only landing in October, still managed to collect 10 units and reach #6.

BMW was in fact an active player this year, with a three model line-up and winning the runner-up status in the manufacturers ranking, with 10% share, ahead of the #3 Mitsubishi (7%) and only behind the unattainable Nissan (Consecutive winner since 2011), #1 with 72% share.

PHEV share grew a bit more (2%), now reaching 14%, a new record in this market.

Looking into the future, Nissan will continue to rule in the Emerald Island, although at some point the competition will start to run closer to it. As for total numbers, i would go with some 1.000 units by December 31st, 2016.

Ireland2015%
Nissan Leaf40569
Mitsu. Outlander PHEV407
BMW i3356
Renault Zoe
Nissan e-NV200 / Evalia
BMW X5 40e
BMW i8
Audi A3 e-Tron
30
16
10
9
9
5
3
2
2
2
VW e-Golf81
Porsche Cayenne PHEV
VW Golf GTE
Renault Twizy
Renault Kangoo ZE
Mercedes S500e
Tesla Model S
Volvo V60 Plug-In
6
5
5
4
3
2
1
1
1
1
1
1
0
0
TOTAL588100

Source: beepbeep.ie
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