The sales figures of Apple Watch remain below expectations - even the holiday season did not significantly increase sales. Fitbit has not only widely sold more fitness tracker in the last quarter, but above all as a percentage risen significantly more than Apple.
While Apple itself is not aware of any sales of its Apple Watch, but the market research firm International Data Corporation has now announced after all estimated sales figures of the last quarter, reports Business Insider. Accordingly, the Apple Watch has been sold 4.1 million times in the Christmas quarter. These are far lower numbers than originally expected. In the preceding quarter of 3.9 million units were sold, in release-quarter, 3.6 million units. Although the US company was able to increase sales of its SmartWatch steadily. But in view of the revenue-generating holiday shopping season likely disappoint those numbers.
Apple Watch rises by 5 percent, Fitbit by 72 percent
Especially against the background that Apple in the Christmas quarter over 26 million iPhones could sell more than in the previous quarter, can the success of the Apple Watch to be desired. Could the iPhone sales in the quarter compared to increase by a whopping 55 percent, remained only a measly 5 percent rise for the wearable at the end. Looking at the numbers of competitors Fitbit, the percentage growth of the Apple Watch sales appears in an even worse light. So Fitbit could sell 8.1 million fitness tracker in the last quarter - quarterly comparison, the company increased its sales by 72 percent.
Apple Watch no blockbuster, but still leader
These figures clearly show that: The Apple Watch was in last year's holiday shopping season truly no blockbuster. However, the absolute figures remain below expectations. So industry experts calculated in advance with 15 to 20 million units sold - at the end stand for the Apple Watch to date sales of approximately 11.6 million units in the room. Despite the disappointment may be a fact, however, not be ignored: The Apple Watch is selling much better than the Smart Watches of competition. the iPhone maker has secured market leadership in smartwatch market out of the gate.
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