Main menu

Pages

How Did The Name "iPhone 5se" Came About?

iPhone 5se
Currently, the name for the new 4-inch iPhone is iPhone 5se.

Not iPhone 6c, since it's not an iPhone 6 in a candy colored casing, and not iPhone 6s mini because, physically, it's reportedly based on the iPhone 5s design, not iPhone 6s.

Apple introduced the "S"-variant names in 2009 with the iPhone 3GS. Back then, the "S" stood for "speed" in recognition of the increase in processor and radio performance. Apple continued the convention with the iPhone 4S — later re-styled iPhone 4s — in 2011.

While the iPhone 4s was speedier in many ways, it also had "Siri". The iPhone 5s came in 2013, which was again speedier, but again also had a new "sensor" in Touch ID. If iPhone 5se is an upgraded iPhone 5s, it makes sense to brand it as such.

Apple has, of course, sometimes skipped new branding entirely. The early 2013 iPad was simply the "new iPad" and the 2015 Apple TV was simple the "new Apple TV", even though both were major updates. That can cause confusion, though, especially for those searching for accessories.

iPhone 5se wouldn't be the first double letter name either. The first "S" - variant was also packed double letters: iPhone 3GS. The original iPhone 3G name — which could just as easily have been iPhone 2 — reflected the updated radio technology. Apple could have gone with iPhone 3S, but they wanted to keep the iPhone 3G branding. iPhone 5se would fit that pattern: keep the iPhone 5s branding but enhance it.

It can be recalled that way back in 1987, Apple released a Macintosh SE.

If Apple does decide to release the iPhone 5se in March, the company could include it in a special spring event, much like it held last year. If that's the case, March 15 has been suggested as the even day, with launch following very quickly on March 18.
reactions

Comments