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Motorola Moto X (4th gen)

The Moto X range was split in 2015, with the Droid Maxx 2, known as the Moto X Play outside of the US, and the Moto X Pure Edition, also known as the Moto X Style. The former is a mid-range handset with a big battery, and the latter is a high-end flagship that we once described as a much better and only fractionally more expensive Nexus 5X.
Following comments at CES 2016 that Lenovo would be "phasing out" the Motorola brand name, the status of the Moto X was in question. However, it was quickly clarified that the Moto brand would live on.
  • All the latest Moto X (4th gen) rumors
The Moto X (2016) or Moto X (4th gen) is the new flagship, which may house a Snapdragon 820 processor and a huge camera sensor, or look much like the Moto X Pure, with slightly updated specs. The next round of rumors will hopefully clear this up.
Approximate release date: September 2016 
The Moto X Pure Edition: an incredible flagship for US$399
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