According to recent reports, the price of S7 and S7 edge will be the same price of S6. More specifically Samsung will offer a starting price of US $ 650 for S7 (32 GB), S7 Edge starting at $ 700 for (32 GB).
So, there is no plan from Samsung to cut prices of its phones, although some analysts believe that the reduction of prices of Samsung phones could help in improving sales. Where the company's sales dropped significantly over the past year after a wave of top tier phones from China.
But it seems that Samsung does not think that way and prefer to maintain higher profit margins, and most importantly, to maintain the image of the upper phones as luxury phones are expensive at the same level of iPhone, or better.
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