Last couple of days back, was when Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country has unveiled iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, powered by Celcom. It all happened at the stroke of midnight on 6th November 2014. I was there soaking in the anticipation and excitement waiting with the very patient, very huge crowd.
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| Celcom iPhone 6 & iPhone 6 Plus Midnight Launch @ Iconic Blue Cube Sunway Pyramid |
Upon reaching the venue, the public was not allowed to enter the waiting area yet, and the Celcom crew were seen doing final preparations. The doors would only open at 12 midnight, but pricing and plans for the iPhone 6 and iPhone 6 Plus was already noted to be up on Celcom's official website (https://www.celcom.com.my/personal/devices/iPhone/overview/iPhone-6-Plus)
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| Even the rain could not dampen the spirit of folks queuing that night |
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| Bites and refreshments were distributed to those in queue |
Hundreds of excited customers braved the weekday traffic and the heavy downpour to form a long queue at Blue Cube @ Sunway Iconic, Sunway Pyramid to get their hands on the much-awaited smartphones. It was a tad different this time around compared to the last launch, where more chairs were placed for those waiting, and bites and refreshments given too.
All customers got to experience special hospitality such as bench seats, light entertainment (movies and MTV channels, magazines) and complimentary tea and coffee while queuing. Celcom really took the effort to make sure its customers were comfortable throughout the night.
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| In queue, the first three customers who waited for more than 24 hours throughout the night |
Spotted at the front of the queue were hardcore iPhone fans, who actually queued throughout the previous night since 6.00pm on 4 November 2014. Little did they know that there would be a very pleasant surprise for the first six at the stroke of midnight.
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| Even the Celcom staffs were excited at the iPhone 6 / 6 Plus launch |
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| Customers keeping themselves entertained with the help of Celcom staff |
Customers were also entertained with fun and interactive activities including games and live band and percussion performances while waiting for the countdown in a lively and energetic atmosphere.
A pleasant surprise awaited Max Liew Zi Yi, Sofrizanlee bin Hardwick, Najmi bin Mohd Fauzi, Mohd Azlan bin Adnan, Faizal bin Abdullah and Ng Wei Seng who were the first six Celcom customers in line during the countdown to the midnight launch to grab the much-hyped smartphones.
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| Only RM6 for the latest models of iPhone 6 for the first 6 customers in line! Congratulations! |
Now I was green with envy, but equally happy that all that patience waiting in queue for days for the first 6 were rewarded handsomely by Celcom. The six customers proved that patience is a virtue worth waiting on as Celcom rewarded them with the latest models for only RM6! Yes, you heard that right, only RM6 to walk away with this latest piece of tech.
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| Live drum performances were provided throughout the night |
The iPhone 6 and iPhone 6 Plus are now available at Blue Cube and Celcom Xclusive stores nationwide and Celcom customers can purchase the iPhone 6 starting at RM418 after savings and rebates for the 16GB model and iPhone 6 Plus from RM768 after savings and rebates for the 16GB model on a 24-month service plan. To protect your iPhone 6 from scratches, you may get iPhone cases at Casing.my.
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| Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad addressing the crowd during the countdown to the midnight launch at Blue Cube @ Sunway Iconic, Sunway Pyramid. |
Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad was present at the countdown to the midnight launch. “Celcom is thrilled to bring the year’s most anticipated smartphones to Malaysia. Customers are becoming more discerning and are not only looking for the most advanced smartphone but also an unbeatable network that gives them the fastest connection speed to enjoy their new devices to the fullest, wherever and whenever they want to,” he said.
“With Celcom’s value for money packages and our lightning-fast 4G LTE network, customers will get the most out of these amazing new smartphones and enjoy a seamless and rewarding user experience,” Zalman added.
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| Yours truly handling these amazing iPhone 6 at the launch |
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| A comparison between my current iPhone and the iPhone 6 Plus. |
This year, Celcom held a trade-in programme for the first time ever, enabling customers who bring their old iPhones to enjoy further price-offs on their new iPhone 6 and iPhone 6 Plus purchase with Celcom. The promotion is only available at Blue Cube @ Sunway Iconic, Sunway Pyramid and ends on 9 November 2014.
Meanwhile, RM600 vouchers were given to lucky customers who had pre-registered their interest to purchase both models with Celcom prior to the midnight launch. Customers can redeem the vouchers at any Blue Cube nationwide until 9 November 2014.
Celcom also rewarded 30 lucky customers with a RM600 voucher each, who were randomly selected while lining up during the countdown. Besides that, Celcom First customers enjoyed “first advantages” during the countdown including having a dedicated Celcom promoter to stand in for them in the queue for 15 minutes.
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| I don't mind getting one of these babies |
iPhone 6 and iPhone 6 Plus feature stunning 4.7-inch and 5.5-inch Retina HD displays and are packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; and ultrafast wireless technologies.
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| The gold iPhone 6 |
The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.
Pricing for iPhone 6 from Celcom
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| 12 months contract plan for the Celcom iPhone 6 |
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| 24 Months Contract Plan for the Celcom iPhone 6 |
Pricing for iPhone 6 Plus from Celcom
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| 12 Months Contract Plan for the Celcom iPhone 6 Plus |
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| 24 Months Contract Plan for the Celcom iPhone 6 Plus |
Personally I'm already on the 98 Plan which includes the Celcom first prime (40) + mAdvance (58). Perfect for my lifestyle, where I make numerous calls, and depend heavily on my iPhone to update my various digital channels, from social media, to emails and business updates. Now I'm seriously considering opting for the iPhone 6 Gold in these couple of weeks.
For more information on Celcom, please visit: www.celcom.com.my or https://www.celcom.com.my/personal/devices/iPhone/overview/iPhone-6-Plus. For more information on iPhone, please visit: www.apple.com/iphone.
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