The war between iOS users and Android users has been waged for several years now. That war may not end soon, but the battle produces new winner each time. Last Thanksgiving Day is no exception.
Apple iOS users have a reason to celebrate Thanksgiving. When it comes to mobile shopping, they clearly won the spending battle that day.
According to the most recent data from IBM Digital Analytics Benchmark, iOS mobile users spent about 25 percent more than Android owners on their Turkey Day purchases, with an average of US$ 118.57 per order compared to Andoid’s US$ 95.25.
Sales slowed down as the day continued, however, with the average order value of Apple iOS users came in at US$ 122.08 and US$ 97.25 for Android users.
"Apple has a strong hold on online shopping," said Jay Henderson, director of IBM Smarter Commerce. "IPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology."
Apple users are three times more likely to make a purchase on their mobile or tablet device, and made up 25 percent of total online sales on 27 November 2014. This is despite the fact that Google's operating system is the top smartphone platform in the U.S. market.
As more retailers launched their Black Friday sales a day early, shoppers realized they didn't have to leave their house – or be in front of a computer – to score a deal. Half of all online shopping – including browsing – was done on a mobile device.
"That's pretty dramatic," said Henderson, especially since in 2010 that number was just 6.5 percent. Of actual sales, mobile accounted for 32 percent of all online purchases, up from 25.4 percent last year.
However, the desktop PC is still in the deal-seeker's arsenal. These shoppers spent an average of US$ 132.48 per order and represented 47.6 percent of all online traffic.
According to initial results from Adobe, Black Thursday sales made on smartphones and tablets came in at US$ 254 million.
Apple iOS users have a reason to celebrate Thanksgiving. When it comes to mobile shopping, they clearly won the spending battle that day.
According to the most recent data from IBM Digital Analytics Benchmark, iOS mobile users spent about 25 percent more than Android owners on their Turkey Day purchases, with an average of US$ 118.57 per order compared to Andoid’s US$ 95.25.
Sales slowed down as the day continued, however, with the average order value of Apple iOS users came in at US$ 122.08 and US$ 97.25 for Android users.
"Apple has a strong hold on online shopping," said Jay Henderson, director of IBM Smarter Commerce. "IPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology."
Apple users are three times more likely to make a purchase on their mobile or tablet device, and made up 25 percent of total online sales on 27 November 2014. This is despite the fact that Google's operating system is the top smartphone platform in the U.S. market.
As more retailers launched their Black Friday sales a day early, shoppers realized they didn't have to leave their house – or be in front of a computer – to score a deal. Half of all online shopping – including browsing – was done on a mobile device.
"That's pretty dramatic," said Henderson, especially since in 2010 that number was just 6.5 percent. Of actual sales, mobile accounted for 32 percent of all online purchases, up from 25.4 percent last year.
However, the desktop PC is still in the deal-seeker's arsenal. These shoppers spent an average of US$ 132.48 per order and represented 47.6 percent of all online traffic.
According to initial results from Adobe, Black Thursday sales made on smartphones and tablets came in at US$ 254 million.
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