After record-breaking sales and changes in retail store uniforms, Apple is planning to make another shift in customer approach. Apple design chief Jony Ive will be working with executive Angela Ahrendts to make Apple Stores feel like a more "natural" environment for the forthcoming Apple Watch, according to an extensive profile of Ive by Ian Parker in the New Yorker.
The as-yet unannounced redesign of the stores intends to make them "a more natural setting for vitrines filled with gold (and perhaps less welcoming, at least in some corners, to tourists and truants)," Parker writes.
It was already reported earlier that there will be some changes coming to Apple stores ahead of the Apple Watch's launch. Tech site 9to5Mac reported that Apple will have custom-designed safes for storing the 18K gold devices. These safes will have chargers inside to ensure the watches remain powered-up at all times.
Apple is also working on special weight scales for measuring the Apple Watch. This is to stop customers buying the device, secretly removing or replacing the gold, and then returning it to the store after selling the precious metal on.
Prices for the Apple Watch aren't confirmed yet, but rumors peg the price point at somewhere between US$ 1,200 and US$ 5,000. The regular models are a bargain in comparison, starting at just US$ 349. It's expected to launch at some point in April though tester models are already being spotted in the wild.
The as-yet unannounced redesign of the stores intends to make them "a more natural setting for vitrines filled with gold (and perhaps less welcoming, at least in some corners, to tourists and truants)," Parker writes.
It was already reported earlier that there will be some changes coming to Apple stores ahead of the Apple Watch's launch. Tech site 9to5Mac reported that Apple will have custom-designed safes for storing the 18K gold devices. These safes will have chargers inside to ensure the watches remain powered-up at all times.
Apple is also working on special weight scales for measuring the Apple Watch. This is to stop customers buying the device, secretly removing or replacing the gold, and then returning it to the store after selling the precious metal on.
Prices for the Apple Watch aren't confirmed yet, but rumors peg the price point at somewhere between US$ 1,200 and US$ 5,000. The regular models are a bargain in comparison, starting at just US$ 349. It's expected to launch at some point in April though tester models are already being spotted in the wild.
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