Jony Ive and Marc Newson was interviewed by Suzy Menkes of British Vogue at the Condé Nast International Luxury Conference in Florence, Italy, where they discussed the new Apple Watch, its usability, materials, and possible impact to the luxury world.
Jony Ive mentions how Apple's goal was always to make beautiful and personal products - and they went into creating the Apple Watch not because they were unhappy with their current watches, but because the wrist is a great place for technology.
Jony Ive is seen in the video wearing what looks like the Yellow Gold Apple Watch Edition with Midnight Blue Classic Leather Buckle.
Watch everything they discussed in the 12 minute part interview video below:
Jony Ive mentions how Apple's goal was always to make beautiful and personal products - and they went into creating the Apple Watch not because they were unhappy with their current watches, but because the wrist is a great place for technology.
Jony Ive is seen in the video wearing what looks like the Yellow Gold Apple Watch Edition with Midnight Blue Classic Leather Buckle.
Watch everything they discussed in the 12 minute part interview video below:
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