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Europe March 2015 (Updated)


Charging the Numbers
Springtime Records - Euro Edition

With some 18.000 units, the European EV market shattered a record it had made in December '13 (14.197 units), that at the time it seemed historic and looked it was going to last for a long, long time...As turns out, it lasted 15 months.

The YTD sales now mount to some 36.000 units, which makes my yearly sales prediction made early this year (120- something thousand), look somewhat conservative, with the current data, i will say that the numbers will end somewhere in the 150K ballpark.

Looking at the models ranking, the Outlander PHEV continues sovereign (4.306 units, best performance since December '13), while the Nissan Leaf is back with a vengeance (3.300 sales), beating not only its own record, but also performing a new monthly record for a pure electric car.

Tesla is next in #3 (2.584 sales, a new personal best), ahead of the Renault Zoe and e-Golf (1.104 units, also personal best.

PlModelSales  
1
Mitsu. Outlander PHEV
4.306
2Nissan Leaf
3.300
3Tesla Model S
2.584
4Renault Zoe
1.343
5
Volkswagen e-Golf
1.104

Looking at the YTD ranking, the headlines belong to the Nissan Leaf and Tesla Model S, the first climbing one position to #2, while the second made a three positions jump, it's now Third, relegating the former runner-up (VW e-Golf), out of the podium, to #4.

In other news, the BMW i3 rose to #6 and in the second half of the ranking, the Audi A3 e-Tron climbed yet again, this time only one position, to #8, while the LCV segment saw an historic change: The Nissan e-NV200 / Evalia twins jumped six(!) positions, to #11, thanks to a record month (508 units), surpassing for the first time the eternal Lord of the Van Ring Renault Kangoo ZE (#12) .

Looking at the brands ranking, there were some significant changes: Volkswagen (17% Share) lost the leadership in favor of Mitsubishi (21%), while Nissan surpassed Renault and is now Third, only a point behind (16%) VW. Can this mean that VW's blitz early in the year is now fading?

PlEuropeMar.2015%'14Pl
1Mitsubishi Outlander PHEV4.3067.355201
2Nissan Leaf3.3005.056142
3Tesla Model S2.5843.748114
4Volkswagen e-Golf1.1043.15599
5Renault Zoe 1.3433.03883
6BMW i39022.02665
7Volkswagen Golf GTE4422.003622
8Audi A3 e-Tron8111.625519
9Volvo V60 Plug-In4111.26347
10Volkswagen e-Up!29078926
11Nissan e-NV200 / Evalia508765212
12Renault Kangoo ZE 32767528
13Smart Fortwo ED147618210
14
15
16
17
18
19
20
21
22
23
24
25
Porsche Cayenne Plug-In
BMW i8
Renault Twizy
Kia Soul EV
Mercedes B-Class ED
Peugeot iOn
Bolloré Blue Car
Mitsubishi I-Miev
Citröen C-Zero
Toyota Prius Plug-In
Mercedes S500 Plug-In
Porsche Panamera Plug-In
175
194
231
145
166
119
50
67
119
38
74
27
569
504
494
443
282
269
229
208
165
159
141
110
2
1
1
1
1
1
1
1
0
0
0
0
28
15
11
23
    29
21
13
17
20
14
31
18

TOTAL17.99436.012

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