There I was at GSC Pavilion a couple of days back to witness the launch of the new LA CREMERIA premium ice cream stick range by Nestle Ice Cream. It was pretty cool that they held it at the cinema, with a tagline that read "The World Can Wait", with a complimentary premiere screening of Jurassic World immediately after. Previously available in the tub format, ice cream lovers can now enjoy the creamy goodness of LA CREMERIA at their convenience, anytime, anywhere.
 |
| Nestle La Cremeria Ice Cream Launch @ GSC Pavilion KL |
“We see a growing demand for single serve desserts and treats including stick ice cream and this is the perfect opportunity for us to extend the brand into the stick format. Up until now, LA CREMERIA has been known for its tub ice cream. Moving forward, we want to create more consumption occasions for consumers.. With the new range, they can now enjoy this handheld luxury anytime of the day,” said Alois Hofbauer. Managing Director, Nestlé (Malaysia) Berhad.
 |
| Everybody's happy they are getting ice creams! |
Available in three irresistible flavours: LA CREMERIA Absolutely Almond, LA CREMERIA® Heavenly Chocolate and LA CREMERIA Delightfully Pecan, the stick range features 100% imported milk chocolate and golden roasted California almonds with a smooth and creamy ice cream centre. Every bite is a journey of ultimate indulgence that will make your taste buds dance.
 |
| With Vanitha from the PR handling Nestle La Cremeria's account |
“Staying true to LA CREMERIA’s practice in using high quality ingredients in our ice cream, the new stick range features generous amount of inclusions such as almonds in its chocolate coating and the ice cream core. Each flavour is crafted with precision and passion to bring out the best in every ingredient used. The attention to detail in its craftsmanship is evident in every stick, making LA CREMERIA® a truly luxurious indulgence,” added Hofbauer.
 |
| All set to catch Jurassic World in 3D! (don't mind the wet spot, the drink spilt) |
With the introduction of its new stick range, the brand also revealed its latest campaign centred on the tagline “The World Can Wait”, which highlights the importance of making time to enjoy the little moments that life has to offer.
 |
| And it's officially launched! |
LA CREMERIA sticks are priced at RM3.50 and are available in major convenience stores and petromarts nationwide. The three variants are:
LA CREMERIA ABSOLUTELY ALMOND
Creamy vanilla ice cream with crunchy chopped almonds coated with rich milk chocolate and freshly sliced almonds – perfect for those who are absolutely head over heels with almonds.
 |
| LA CREMERIA ABSOLUTELY ALMOND |
LA CREMERIA HEAVENLY CHOCOLATE
Rich chocolate ice cream with crunchy chopped almonds coated with creamy milk chocolate and crunchy cone crumbs – tastes so heavenly, it’s bound to leave you wanting more.
 |
| LA CREMERIA HEAVENLY CHOCOLATE |
LA CREMERIA DELIGHTFULLY PECAN
Delicious pecan-flavoured ice cream coated with rich milk chocolate and freshly sliced almonds – a truly delectable delight!
 |
| LA CREMERIA DELIGHTFULLY PECAN |
“We are so carried away with the daily hustle and bustle of life, it is important now more than ever that we make time to enjoy the little moments and appreciate life. We want LA CREMERIA® to share the positive message that people should hit the ‘pause’ button in life every now and then, reminding them to relish in life’s little pleasures, such as enjoying a stick of LA CREMERIA®,” explained Yit Woon Lai, Business Executive Manager of Nestlé Ice Cream.
“So much care and detail have been invested into crafting our stick range – an ice cream of this caliber is only best enjoyed when you take the time to savour it. It is truly a moment of indulgence while the world waits for you,” she added.
 |
| Who wants some ice cream? |
The campaign will be supported with on-ground roadshows at selected Golden Screen Cinemas as well as BHP and Petronas stations nationwide from June onwards. For more information, do visit https://www.facebook.com/NestleLaCremeria .
Comments
Post a Comment