Apple has acquired Mapsense, a San Francisco-based startup that specializes in tools for analyzing and visualizing location data, Recode reports. A spokesperson confirmed the buyout, saying “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
The original report states that Apple paid upwards of $30 million for Mapsense, with the low estimation at $25 million. Once the acquisition is finalized, Mapsense’s 12-person team will be joining Apple at Cupertino. And, for its part, Apple did confirm the acquisition with its regular statement:
From report:
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”Mapsense is just the latest in an onslaught of maps and GPS-related acquisitions for Apple in recent years. In 2013, it picked up crowd-sourced mapping software Hopstop and location-based startup Locationary, and earlier this year it bought out Coherent, which was working on improved High Integrity GPS tech.
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