Apple Pay is coming to Starbucks, and here's why you should care. At Apple's WWDC event, whenever they talk about Passbook, Wallet, or Apple Pay, it's always a disappointment to see what they talked about isn't available, or at least doesn't function as advertised, at launch with the launch of the next iOS release later that year. However, Starbucks is going to prove this wrong with a fast rollout (hopefully) next year. Let me explain... At WWDC, Apple revealed that you'd be able to hold your iPhone (or Apple Watch) near a compatible NFC reader, and it would pull up any rewards card or coupons for that store. Then, you'd use Touch ID to beam that info to the terminal and it'd be applied to your transaction. Sounds pretty cool, right? Now my hope is that Starbucks will implement this into their system, allowing users to use their Starbucks gift cards to earn Starbucks rewards all via NFC and Touch ID. That's my hope anyways... Apple Pay VP, Jennifer Bailey, says it will support Starbucks Rewards, and she did brag about this feature at WWDC, so I think that's a reliable source. However, we have seen other companies go back on their word to support Apple's services (Adobe, Fitbit, etc.). Anyways, let's hope we get this feature.
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