Long regarded as the king of tools designed to alert drivers about the dangers of the road, landing Coyote saw fierce contenders as Waze, to rob him of his throne.
Coyote box that warns of "danger zones" on the road was the leader in its field for many years, but living applications with a completely different economic model of his own, made it a ruthless competition. Coyote French decided to react ...
Coyote changed its strategy to compete Waze
Waze has become in a few years the industry leader, especially since it was acquired by Google in 2013. Leaving Coyote on the roadside, while very long time he was the king of the boxes to detect "danger zones." The company decided to change its strategy in order to be more competitive, facing a Waze lives of advertising and sale of user data.
Coyote will continue to market boxes and subscriptions to its service, but it will also offer a freemium service. The company is launching applications for smartphones, free for some of its services. The company wishes to take advantage of some of lassitude Waze users, who complain about the pervasiveness of advertising that starts to impede reading of the tool.
The iCoyote iOS and Android app will allow users to enjoy free society navigation service, but also to receive real-time traffic information. For the danger zones, speed limits or road works, it will go through the subscription.
Coyote also announced the launch of a Mini box with voice recognition and Bluetooth. Finally, to refine its business model and have a future growth driver, Coyote will use the data of 5 million users of its service and has signed a partnership with insurers as Amaguiz to work "on security, prevention and driving habits of motorists. " It is therefore not impossible that in the future the application of Coyote can integrate new prevention or assistance services. The battle with Waze has just begun!
source
Comments
Post a Comment