AppleInsider reported Monday that Apple’s automotive ambitions are at crossroads as the company has reportedly instituted a hiring freeze on the 1,000+ person team responsible for so-called Project Titan after a recent progress review.
Jony Ive, Apple’s Chief Design Officer, is said to have “expressed his displeasure” with the group’s headway following a post-holiday review of the secretive project.
Reports from last September indicated that the Apple Car is now a ‘committed project’ inside the company, with a target ship date of 2019. This will be the first time that Apple is dabbling into the car engineering space, so a target ship date of 2019 — while a few years away from now — is still pretty ambitious. To reach its goal, Apple has hired hundreds of engineers from Tesla, Ford, Fiat, Mercedes and other companies. However, due to manufacturing issues, Apple is reportedly mulling teaming up with BMW for the car.
It was also reported previously that Apple at some point spoke with BMW about a partnership that would permit it to use BMW’s electric i3 model as a development platform.
Jony Ive, Apple’s Chief Design Officer, is said to have “expressed his displeasure” with the group’s headway following a post-holiday review of the secretive project.
Reports from last September indicated that the Apple Car is now a ‘committed project’ inside the company, with a target ship date of 2019. This will be the first time that Apple is dabbling into the car engineering space, so a target ship date of 2019 — while a few years away from now — is still pretty ambitious. To reach its goal, Apple has hired hundreds of engineers from Tesla, Ford, Fiat, Mercedes and other companies. However, due to manufacturing issues, Apple is reportedly mulling teaming up with BMW for the car.
It was also reported previously that Apple at some point spoke with BMW about a partnership that would permit it to use BMW’s electric i3 model as a development platform.
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