Yesterday we and many other blogs posted that Lenovo would be phasing out the Motorola name .
Today, on their official blog, Motorola posted that " Motorola Mobility isn’t going away , Motorola and Lenovo Will just work Together in this endeavor .
Motorola Mobility Will remain the Central Part of Lenovo’s corporate architecture .
Here's the main Statement from Motorola -
Now, as we have to think more holistically about our entire smartphone portfolio, we’ve made the decision to focus our marketing efforts on “Moto” and “Vibe” as our hero smartphone product brands globally. At the same time we are not abandoning the iconic Motorola brand. Although it will not be the focus of our marketing, it will continue to be used on packaging and elsewhere, so as to ensure that the rich history and association is never lost. The legacy and the goodwill associated with the Motorola brand will also live on through our licensees.
We also will now use the Lenovo brand to the fullest as we participate in one of the most competitive businesses in the world. Lenovo was recognized last October as one of Interbrand’s top 100 global brands. We are one of the few technology companies that can offer people a complete PC + tablet + smartphone experience and we see that as a major competitive advantage.
Source - Motorola Blog
Comments
Post a Comment